This case study is relevant to Nextspace Partners is that the authors lay a clear case for the genuine future value of digital twins but are realistic about the challenges that lie in the way of making that work.

These challenges include:

• Digital twin projects lacking clear business cases and metrics. We see this time after time where articles advocate digital twins without any concrete ROI data. Not a good look from an industry obsessed with data.
• Organizations are never digitally mature enough to implement digital twins without manual assistance from subject matter experts
• Cost to scale may be perceived as prohibitive

 The article suggests four ways to drive good outcomes:

• Start with real business problems where the solution has clear commercial value
• Start simple, with good data, and quick wins. Realize that your digital twin journey will be about augmentation and continuous improvement
• Engage the wider enterprise and seek to democratize your digital twin to gain trust
• Understand how your digital twin will have a positive wider impact

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